Statistics and Audience

Learn how to analyze the activity of your website users and check information about each of your subscribers.

You can check interaction statistics for your widget to see how many visitors have seen, engaged with the widget, or subscribed to your Messenger chatbot. Check statistics individually for each custom scenario or get a summary and graphs for specific periods of time.

Also, you can check data about your messenger subscribers, their activity with your chatbot, how many messages were sent, buttons clicked, etc.

First, let’s start to learn about visitor activity around your website widget.

How to check pop-up statistics on your event messages

Analyze subscription and engagement rates, compare figures to choose the most creative message interaction lines, and the most effective event to trigger it.

Let’s check out what indicators you have and how they can be helpful.

Navigate to the Website Messages tab. Click on the event (pop-up) you want to analyze.

There are two displays. On the right panel, there is a slider for enabling or disabling a script (pop-up), preview, statistics, and a control menu: editing, copying, and deleting a script (pop-up).
On the “Statistics” tab, depending on the pop-up type, the number is displayed:

  • overall pop-up impressions; 
  • engagement;
  • chats;
  • leads;
  • subscribers gathered by this specific event.

Only the total number of views is displayed for pop-ups without a button. For a visual study of statistics for each of the indicators, data can be displayed by periods: day, week, last 30 days, current month, all time.


Impressions — shows how many times the widget was seen.

Engagements — shows how many times visitors interacted with the widget, i.e. expanded it and read the message.

Subscribers — the number of visitors, that subscribed to your Facebook chatbot using this widget.

Dialogues — shows how many visitors were involved in the dialogue, i.e. responded to an automated message.

Leads — the number of email addresses or phone numbers filled in by the customers in the “Email subscription” or “Phone request” form.

On the left you can check the conditions you created, the number of visitors that viewed your widget, and the percentage of total site visitors that engaged and subscribed to your widget.

Engagement rate – shows what percentage of visitors have seen your widget, interacted with it.

Subscriber rate – shows what percentage of visitors have seen the widget, subscribed using it.

Compare the results of different events with different calls to action, choose the winner, improve your interaction strategy to get an ideal formula.

How to check website contacts and statistical graphics

The website Activity section allows you to check overall statistics about your website contacts activity, information about each messenger subscriber, and see graphs of your statistics within a given period of time.

Let’s start with the website contacts activity. Navigate to the Website Activity tab > Website Contacts tab.

Below you can see a list of your website contacts: their namesemails, contact status (active or unsubscribed), last seen time, last visited page, amount of sessionsmessages, and referrer source.

You can switch your display mode to: see all subscribers, see Facebook Chatbot subscribers (authorized users), or see live chat visitors (anonymous users).

You can use the search to find a contact by name.

Also, you can start messaging a contact that is online and help them out or close the deal. Click View in chat opposite contact you want to talk to.

Navigate to the Statistics tab to see graphs on your website activity. You can switch views to All timeDayWeek, or Month.

Hover over the time on the bottom line to check indicators of impressions, engagement, and subscribers for each time interval.

How to check your messenger subscribers

Navigate to the Website Activity tab > Messenger Subscribers tab, here you can see a list of all users who subscribed to your Facebook chatbot and were assigned tags and variables. Also here you will see the user’s status, subscription date, and time of last activity.

You can also narrow your audience and filter by such criteria as:

  • sign-up date;
  • was active during the last 24 hours;
  • status (subscribed, unsubscribed, or disabled by you);
  • subscriber’s name;
  • value of variable depending on its type (string, number, URL, phone, email);
  • assigned or unassigned tag;
  • was or wasn’t run specific flow;
  • received or didn’t receive specific campaign

You can combine conditions using operators any and all.

Also in this section, you can create a new variable — click Create variable.

And assign value for variable and tag for each user manually.

How to check your statistics on chatbot flows

Analyze your chatbot flow activity and check what buttons users choose or where they got stuck to create the most efficient and useful bot for better engagement.

You can track how many subscribers received specific messages, or how many users clicked certain buttons in your flows, who triggered the Action element, etc.

Navigate to the Messenger tab and choose the flow you want to check.

On the main dashboard you can check overall statistics:

  • sent — how many times the flow was sent to the users;
  • read — how many users opened the flow message in the Messenger;
  • redirected — how many users clicked on the button in the message.

Under each message element, you can check a separate statistic — how many times a message was sent and how many users have read it.

And when you click on it on the left, you can see a list of all the users that have seen or read your message.

Also, you can check on how many users click each button

And when you click on it on the left, you can see a list of all the users that clicked the button.

How to analyze general project statistics

Analyze the project indicators in the summary report to visually track the dynamics of development and timely adjust the strategy of communication with the website visitors.
You can find statistics on the online chat widget and pop-ups on the dashboard in the “Projects” section. You can track how many impressions, engagement, chats, and leads occurred in a project over a certain period of time by tracking the graph for each metric separately.
Go to the dashboard and find the project you want to analyze.
The main panel displays key information on the project:

  • pricing plan;
  • number of team members;
  • number of unique visitors who were active on the website of the selected project during the payment period.

The data on the chart is divided into periods for ease of analysis. You can view data for the day, week, last 30 days, current month, or all time.

The following metrics are located in the tabs on the bottom panel:

  • impressions — the total number of views of the online chat widget and pop-ups for the selected period;
  • engagements — the number of site visitors who interacted with online chat or pop-ups, for example, expanded the widget and read the message;
  • dialogues — the number of users who were involved in a chat, that is, responded to an automatic message;
  • leads — the number of emails and phone numbers that users sent via pop-ups containing a form to request an email or phone number.

You can click on the tabs to analyze the graph of changes in a certain indicator within the selected time period.

Updated: 02.02.2022

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