Statistics and Audience

Learn how to analyze the activity of your website users and check information about each of your subscribers.

You can check interaction statistics for your widget to see how many visitors have seen, engaged with the widget, or subscribed to your Messenger chatbot. Check statistics individually for each custom scenario or get a summary and graphs for specific periods of time.

Also, you can check data about your messenger subscribers, their activity with your chatbot, how many messages were sent, buttons clicked, etc.

First, let’s start to learn about visitor activity around your website widget.

How to Check Statistics on Your Event Messages

Analyze subscription and engagement rates, compare figures to choose the most creative message interaction lines, and the most effective event to trigger it.

Let’s check out what indicators you have and how they can be helpful.

Navigate to the Website Messages tab. Click on the event you want to analyze.

There are two displays, one, on the right side, has a switch to enable or disable events and figures on the amount of impressionengagement, dialogues, leads and subscribers gathered by this specific event.

Impressions – shows how many times the widget was seen.

Engagements – shows how many times visitors interacted with the widget, i.e. expanded it and read the message.

Subscribers – the number of visitors, that subscribed to your Facebook chatbot using this widget.

Dialogues – shows how many visitors were involved in the dialogue, i.e. responded to an automated message.

Leads – the number of email addresses or phone numbers filled in by the customers in “Email subscription” or “Phone request” form.

On the left you can check the conditions you created, the number of visitors that viewed your widget, and the percentage of total site visitors that engaged and subscribed to your widget.

Engagement rate – shows what percentage of visitors have seen your widget, interacted with it.

Subscriber rate – shows what percentage of visitors have seen widget, subscribed using it.

Compare the results of different events with different calls to action, choose the winner, improve your interaction strategy to get an ideal formula.

How to Check Website Contacts and Statistical Graphics

Website Activity section allows you to check overall statistics about your website contacts activity, information about each messenger subscriber, and see graphs of your statistics within a given period of time.

Let’s start with website contacts activity. Navigate to the Website Activity tab > Website Contacts tab.

Below you can see a list of your website contacts: their namesemails, contact status (active or unsubscribed), last seen time, last visited page, amount of sessionsmessages, and referrer source.

You can switch your display mode to: see all subscribers, see Facebook Chatbot subscribers (authorized users), or see live chat visitors (anonymous users).

You can use the search to find a contact by name.

Also, you can start messaging a contact that is online and help them out or close the deal. Click View in chatopposite contact you want to talk to.

Navigate to the Statistics tab to see graphs on your website activity. You can switch views to All timeDayWeek or Month.

Hover over the time on the bottom line to check indicators of impressions, engagement and subscribers for each time interval.

How to Check Your Messenger Subscribers

Navigate to the Website Activity tab > Messenger Subscribers tab, here you can see a list of all users who subscribed to your Facebook chatbot and were assigned tags and variables. Also here you will see the user’s status, subscription date, and time of last activity.

You can also narrow your audience and filter by such criteria as:

  • sign-up date;
  • was active during last 24 hours;
  • status (subscribed, unsubscribed or disabled by you);
  • subscriber’s name;
  • value of variable depending on its type (string, number, URL, phone, email);
  • assigned or unassigned tag;
  • was or wasn’t run specific flow;
  • received or didn’t receive specific campaign

You can combine conditions using operators any and all.

Also in this section you can create a new variable – click Create variable.

And assign value for variable and tag for each user manually.

How to Check Your Statistics on Chatbot Flows

Analyze your chatbot flow activity and check what buttons users choose or where they got stuck to create the most efficient and useful bot for better engagement.

You can track how many subscribers received specific messages, or how many users clicked certain buttons in your flows, who triggered the Action element, etc.

Navigate to the Messenger tab and choose the flow you want to check.

On the main dashboard you can check overall statistics:

  • sent – how many times the flow was sent to the users;
  • read – how many users opened the flow message in the Messenger;
  • redirected — how many users clicked on the button in the message.

Under each message element, you can check a separate statistic – how many times a message was sent and how many users have read it.

And when you click on it on the left, you can see a list of all the users that have seen or read your message.

Also, you can check on how many users click each button

And when you click on it on the left, you can see a list of all the users that clicked the button.

Updated: 05.08.2021

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