How are unique visitors counted?
A unique visitor is a visitor whose activity was recorded — visiting a website, completing an event, sending a message. It also shows a specific set of characteristics such as cookies, the browser, or operating system used by the visitor.
The system will record a unique visitor if they were active on the website of the selected project within your billing period, and it will not count their next visits. This means that if a person opens a website five times in the Google Chrome browser from the same laptop and interacts with an online chat widget or a pop-up in one of the sessions, the system will count them as one unique visitor.
For the same visitor to be counted twice, they must:
- delete cookies;
- open the website from another device or browser;
- reinstall the operating system.
For example, if a person first opens a website from a computer and then from mobile, the system will record two unique visitors.