21 Options for Engaging and Subscribing Visitors on Your Website

21 Options for Engaging and Subscribing Visitors on Your Website

A business loses potential customers and money when visitors don’t give their contact information and leave the website. Online chats and chatbots help to engage users in a conversation. With their help, you can start communication: inform visitors about a promotion, invite them to subscribe to the mailing in a messenger, send a lead magnet in exchange for an email address or phone number.

An automatic message appears after a target action: for example, scrolling, moving the cursor towards the closing of the tab — or behavior — visiting the website during a promotion, re-visiting the page.
If you have just started working with 13Chats and have not configured your scripts yet, we will tell you about 21 variants of events to which different scripts may be linked on the website. Select and implement the right ones to start communication and save the contact information of your potential customers.

1. Time on current page

The widget is activated if the user spends the time specified in the settings on the page — for example, more than one minute.

Use the widget to:

  • help with product selection;
  • consult on payment and delivery;
  • request contact information to contact the manager;
  • consult on the functionality of your website.

Configuration example: help visitors choose their size in an online men’s clothing store.

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2. Time on site

The widget is activated if the user spends time specified in the settings on your website.

Use the widget to:

  • help to choose a product or a service;
  • get contact information;
  • subscribe to newsletters or promotions on your Facebook page;
  • answer popular questions.

Configuration example: lead generation – contact information in exchange for a discount.

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3. Session count

The widget will work for users who have completed more or less than the specified number of sessions.

Use the widget to:

  • offer a demo, a virtual tour, a consultation, or help with setting up;
  • make a personalized offer based on the pages visited during previous sessions.

Configuration example: offer to sign up for a free demo session of the service.

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4. Pages visited

The widget will work for visitors who have viewed the specified number of pages.

Use the widget to:

  • offer advice of a specialist;
  • help to choose the required configuration, model, or service;
  • help place an order;
  • offer to subscribe to news and promotions in your Facebook chatbot.

Configuration example: to invite in the chat those visitors who have viewed more than 3 pages; give advice or help with the choice.

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5. Pages visited in current session

The widget will work for users who have visited more or fewer pages than specified for one session.

Use the widget to:

  • identify the user’s unique needs with 2-3 questions to make an individual offer;
  • make a presentation of services;
  • offer to read the user manual;
  • answer popular questions or connect with the support team.

Configuration example: identifying the needs of an online children’s clothing store visitor.

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6. Scrolled more than 50%

The widget will be triggered when the visitor has viewed over 50% of the content.

Use the widget to:

  • sign up for a free presentation of a service;
  • help with selection and placing order;
  • advise on payment, delivery and return;
  • offer to complete a quest or quiz in exchange for a promo code;
  • offer blog readers to go to the home directory and select a product.

Configuration example: inviting a user to the chat.

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7. Move cursor out of page

The widget is activated if the user starts moving the cursor to switch to the neighboring tab or close the current one.

Use the widget to:

  • offer a consultation;
  • subscribe to newsletters or sales announcements.

Configuration example: involvement in the chat of those visitors who are going to leave the page.

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8. Referrer

The widget will work for users who came to your website from a URL that matches the given link or contains a part of it.

Use the widget to:

  • help with coupon activation for visitors from coupon websites;
  • offer visitors from price aggregators to view promotional products;
  • to consult those visitors who came from customer review websites or cards.

Configuration example: activation of a discount coupon on a dentistry website.

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9. URL of current page

The widget will work for page visitors with the URL or containing a part of the required link.

Use the widget to:

  • invite blog visitors to subscribe for new articles mailout;
  • reduce the load on consultants on the support page by automatically processing popular questions;
  • remind about a sale for a group of products.

Configuration example: Offer the visitors of the running shoe directory to subscribe to your Facebook chatbot to get three helpful articles.

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10. Time period

The widget is activated in the selected time period.

Use the widget to:

  • offer an hour discount;
  • ask visitors to leave an email or write to your Facebook chatbot outside of working hours.

Configuration example: warning about non-working hours of support operators.

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11. URL of visited page

The widget is activated if the user visits a page that he has previously visited.

Use the widget to:

  • offer to place an order or see alternative models;
  • offer a promo code in exchange for contact details;
  • offer a presentation of services;
  • help with selection and placing orders.

Configuration example: collecting feedback for a vape shop.

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12. Page title

The widget will work for visitors of a page with the title or containing a part of the header.

Use the widget to:

  • help the user choose a pricing plan on the page with a description of pricing plans;
  • sign up for an online event;
  • choose a suitable last-minute travel;
  • on a multiservice website, consider separate chains of initial consultations for groups of services.

Configuration example: calculation of the delivery cost on the “Payment and delivery” page.

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13. Browser

The widget will work for those who visit the website from the browser specified in the settings.

Use the widget to:

  • inform visitors of the online store with the Safari browser about discounts on Apple products;
  • on a website that sells software offer visitors with Safari a selection of macOS apps.

Configuration example: offer a Safari user a discount on iPhone accessories for a subscription.

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14. Browser language

The widget will work for website visitors with the specified browser language.

Use the widget to:

  • send a welcome message in the language familiar to the visitor;
  • take into account language preferences for the consultation.

Configuration example: a welcome message for Russian-speaking website visitors.

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15. Date period

The widget will work for those who visit the website during the set period.

Use the widget to:

  • notify about discounts, for example, during Black Friday;
  • offer to participate in a competition limited in time;
  • inform about promotions and special offers with a time limit.

Configuration example: a discount on a certain category of goods until the end of the month for a Facebook chatbot subscription.

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16. UTM Medium

The widget will work for visitors with the specified utm_medium parameter, which determines the type of traffic.

Use the widget to:

  • make a personalized offer to visitors from a specific channel — organic search, advertising, or social networks;
  • provide detailed advice to users who came from the advertising network (the system will determine whether the visitor came from the Google Display Network or from a partner website).

Configuration example: invite online store visitors who came from organic search to a secret sale.

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17. UTM Content

The widget will work for visitors with the specified utm_content parameter, which determines the campaign’s content or the part of the URL from which the user came. UTM Content Tracking helps connect users from different sources who clicked on the same banner.

Use the widget to:

  • offer the visitors of a thank you page after registering for the event to subscribe to your Facebook chatbot to receive additional reminders and materials;
  • make individual offers depending on the content of your advertising campaign.

Configuration example: a CTA to subscribe to a chatbot on Facebook.

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18. UTM Term

The widget will work for visitors with the specified utm_term parameter, which determines the keyword or phrase by which the user came to the website from the search.

Use the widget to:

  • personalize the welcome message depending on the parameter;
  • offer advice.

Configuration example: welcome message on the information website.

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19. UTM Campaign

The widget will work for visitors with the specified utm_campaign parameter, which corresponds to the name of the advertising campaign.

Use the widget to:

  • offer help in choosing of a specific product or service;
  • offer advice from a narrow specialist on a law firm website;
  • make an appointment for a consultation with a specialized doctor on the website of the clinic.

Configuration example: offer a calculation of the cost of cleaning that came for price-related inquiries on a carpet dry cleaning landing page.

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20. UTM Source

The widget will work for visitors with the specified utm_sosurce, which determines the type of traffic.

Use the widget to:

  • inform visitors from organic search about a giveaway in social networks;
  • offer Facebook users to subscribe to your chatbot in exchange for a free conference invitation;
  • offer advice to those who came from a selling article on a third-party resource.

Configuration example: a welcome message for visitors who clicked on a banner advertisement for a car dealership on a third-party website.

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21. Traffic type

The widget will work for visitors from the selected traffic channel.

Possible options:

  • referral — referral traffic;
  • organic — organic traffic;
  • direct — direct visit of a website;
  • utm — clicking on a link with utm tags, usually advertising traffic;
  • social — transition from social networks;
  • typein — website visit by entering an URL in the address bar;
  • none — unknown channel.

Use the widget to:

  • create unique welcome messages for different channels;
  • remind about your special offer used in the advertising campaign;
  • segment visitors and personalize the offer;
  • offer a consultation.

Configuration example: a reminder of the special offer for visitors from the utm channel.

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Sign up to 13Chats to try different engagement scenarios on your website. If you need help, text us in our online chat, and we’ll help you choose scenarios and set up an online chat for your project for free.

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