Chatbot vs. Live Chat: What is the Difference and How to Choose the Right One

Chatbot vs. Live Chat: What is the Difference and How to Choose the Right One

It can be said that many businesses are currently applying a messenger marketing campaign. However, depending on the type of business and the needs, there are many different types of automated messenger like chatbot and live chat. Comparing chatbots to live chat is …

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6+3 Pop-up Best Practices & Examples that Increase Conversion on Your Website

6+3 Pop-up Best Practices & Examples that Increase Conversion on Your Website

Pop-up windows are, probably, the most hated marketing tool. Since the early 1990s, when the first pop-ups appeared, people have disliked, blocked, and ignored them. Nevertheless, the pop-ups can increase website conversion, stimulate lead generation, and push the revenue up.  In this article, …

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5 Benefits of Chatbots & Live Chat in Education Industry

5 Benefits of Chatbots & Live Chat in Education Industry

Chatbots and live chats are gradually popularized and applied in many areas of life, including education. Chatbot accompanies the teaching staff, effectively supporting the teaching process, bringing a modern and useful educational tool that young students and professionals deserve to experience. Educational chatbot …

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23 Errors People Make When Making Pop-Ups: a Detailed Checklist and Tips on How to Make Effective Pop-Up Windows

23 Errors People Make When Making Pop-Ups: a Detailed Checklist and Tips on How to Make Effective Pop-Up Windows

We all know that pop-ups don’t have the best reputation. And we admit: we are annoyed by intrusive pop-ups on business websites too! Nevertheless, common sense and tests on real traffic prove that users positively perceive well-designed pop-ups that appear after an action. …

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6 Best Ways to Increase Conversion with Live Chats in the eCommerce Business

6 Best Ways to Increase Conversion with Live Chats in the eCommerce Business

It is essential that your business is constantly updated with new trends. Consumer habits have changed, especially in the e-commerce world. From this point of view, there should be new ways to generate more sales on your e-commerce site. Your previous methods may …

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Using Emoji in Communication with Clients

Using Emoji in Communication with Clients

Emoji is considered a symbol for young people and is an indispensable thing in every daily message. But now, the times have changed as emojis gradually become popular and widely used in marketing and businesses. The application of emoticons in marketing helps social …

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